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Since it was inaugurated in 1953, the iF Product Design Award has been a trademark distinction bestowed on exceptional design. As an internationally recognised “seal of approval”, the iF label honours outstanding design achievements and as such provides a platform for companies to submit their products for a professional assessment of their design quality by an international panel of experts. The 2011 award attracted a total of 2,756 products submitted by 1,121 participants from 43 countries, all vying for the prestigious prize. In the Transportation Design category, the BMW 5 Series Sedan and BMW 5 Series Touring managed to sway the judges. This means that both models have qualified for the contest to win the iF Gold Award, which selects the 50 “best of the best”. The design of the new BMW 5 Series Sedan skillfully translates the car’s attributes into an authentic formal language. The sheer presence and elegance of its design express the Sedan’s premium quality and outstanding ride comfort, while its sporty driving characteristics are reflected in dynamic bodywork lines and the overall evocation of a distinctly athletic car. The superlative aesthetics of the new BMW 5 Series Sedan are further borne out by its perfectly harmonious proportions and meticulously finished details.
Happenings

BMW 5 Series Wins 2011 iF Product Design Award

IN BMW, 5 Series, Sedan, Touring, M5

The new BMW 5 Series continues its success story with the coveted award from the International Forum Design.


Visually, the AC Schnitzer side skirt elements with chromed design elements (available as an option) link the front and rear parts of the vehicle.
Happenings

AC Schnitzer 5 Series (F10)

Aachen-based tuning specialist AC Schnitzer gives the new dynamic BMW 5 Series extra wings with its extensive range of special accessories.


On the move, the dimensions of the 5 Series felt as though it was shrunken, with the car's suspension and engine providing a confidence inspiring drive, belying it's size which is by far the biggest 5 Series ever in the model's history. Though the car looks visually more compact, the wheelbase in reality has been increased by more than three inches. Prodding the accelerator, the car surges forward with no hint of turbo lag. The throttle response impressively quick and sensitive with nary a hint of jerkiness and the car going from 0 to 100 in just 6.1 seconds.
New

Beem Me Up Scotty | BMW 535i

IN BMW, 5 Series, 535i

Though built as a classy grand tourer, the all-new BMW 535i pounds the tarmac like no other luxury sedan in its class.



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